Colour semiotics? It’s a fancy phrase, but what does it actually mean? Well, we’re talking about how a colour can express coded information that evokes emotions in the person who has seen it. Something that can be used with great effect in design to project certain values and create brand loyalty.
Traditional advertising was based on the model of reaching thousands or even millions of people at one time, through print, radio, and ultimately television. There was little to no interaction with these consumers and the brand relied solely on gaining traction in the marketplace through recognition.